Avi Sivan, one of fathers of the infomercial industry, has introduced his highly anticipated first book "Whatever it Takes". The legendary marketing guru discusses how entrepreneurs can get involved in the prestigious and money-making direct response marketing field, including finding the right products and negotiating the right price to sell through infomercials, mail orders, home shopping, retail and the Internet. "Whatever it Takes" is available at Amazon and at Avisivan.com. (PRWeb Apr 22, 2009)
Read the full story at http://www.prweb.com/releases/Avi_Sivan/Inventor_Entrepreneur/prweb2332334.htm
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[Source: PRWeb: Business Entrepreneurs]
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