"Social" Widgets Outperform "Utility" Widgets for Brand Advertisers on Social Networks Gigya Study Reveals What Drives Higher Interaction, Longevity and Virality On Facebook, MySpace

One of the things that separates Gigya from the other widget companies is that their model is less about embedding ads onto a widget and more about distributed content. This recent research supports the value of widgets when deployed strategically, as arguably, their most important value resides in their virality, and that's always going to be about their content. (PRWeb Mar 20, 2009)

Read the full story at http://www.prweb.com/releases/2009/03/prweb2247124.htm

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[Source: PRWeb: Art and Entertainment Music Downloads IPOD and MP3]